THE “FLAYVORS OF WASHINGTON” RECIPE CONTEST

This definitely looks like fun! I'm not sure if I'll get the time to cook something up and enter for myself, but I know that several of my readers are up to the challenge. You have from April 15th through May 31st to enter. Give it a look and see what you think.

Thanks to Jillian McMenamin of GolinHarris for giving me the "heads-up" on this!

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COLUMBIA CREST WINERY AND FOOD NETWORK STAR BOBBY FLAY PRESENT
THE “FLAYVORS OF WASHINGTON” RECIPE CONTEST

Acclaimed Washington State Winery to Sponsor Contest on
FoodNetwork.com with World-Renowned Chef

Paterson, Wash. (January 24, 2008) – Columbia Crest Winery, in conjunction with Chef Bobby Flay, today announced the upcoming launch of the “Flayvors of Washington” recipe contest. The month-long contest, which launches April 15, 2008, will be hosted on the Food Network Web site. The contest is part of a partnership between the Washington-based winery and Flay that highlights the unexpected rewards of dining with Columbia Crest Grand Estates wines.

The “Flayvors of Washington” contest challenges food and wine lovers throughout the United States to create and submit an original recipe inspired by Columbia Crest wines and utilizing ingredients from Washington state. As one of the leading agricultural producers, the state offers an abundance of flavorful and fresh ingredients from which to draw culinary inspiration. The entries will be reviewed and the top-10 recipes will be narrowed to a selection of five finalists by Columbia Crest Winemaker Ray Einberger and Seattle Times restaurant critic and local NPR food commentator Nancy Leson. Flay and Food Network Executive Chef Robert Bleifer will then judge the top-five recipes and select a first-, second- and third-place winner.

“As a chef, I understand how pairing the right wine and food can enhance the overall dining experience,” said Flay. “I use regional ingredients in my cooking, so I’m eager to see what recipes and pairings people will create using the flavors of Washington.”

The winner of the contest will enjoy a trip to New York City, where he/she will have the opportunity to cook his/her winning dish with Flay and then enjoy a special dinner at one of his restaurants, featuring wine pairings from Columbia Crest.

“We encourage fans of Bobby Flay and Columbia Crest, as well as anyone who is passionate about food and wine, to explore all the delicious and inspiring flavors Washington state offers,” said Miles Johnson, senior product manager for Columbia Crest.

In May 2007, Columbia Crest and Flay announced their partnership to demonstrate how simple it is to have a great food and wine experience, everyday. In addition to the contest, the partnership includes a Columbia Crest Grand Estates print advertising campaign starring Flay, as well as holiday and spring menus created by Flay to be featured on the Columbia Crest Web site, and wine pairings that he will develop exclusively for the winery.

The contest will begin on April 15, 2008, and all entries must be received by midnight on May 31, 2008. To submit an entry or find out more about the “Flayvors of Washington” contest, please visit www.foodnetwork.com/columbiacrest beginning April 15.

About Columbia Crest
In 2008, Columbia Crest Winery celebrates 25 years of winemaking in Washington state. Columbia Crest has grown from a small winery in a relatively unknown wine region to one of the most significant wineries in the United States and a major force behind Washington state’s emergence as a world-class wine region. In 2007, the Grand Estates Merlot was selected from a field of 15,000 90+ rated wines as one of the “Top 100 Wines of the World” by Wine Spectator, marking the 14th “Top 100” placement for Columbia Crest in the past nine years. More information about the winery can be found at columbia-crest.com.

About Bobby Flay
Chef Bobby Flay’s critically acclaimed restaurants include New York’s Bar Americain; Bobby Flay Steak in the Borgata Hotel Casino & Spa in Atlantic City; and three outposts of his famed Mesa Grill in New York, Caesars Palace in Las Vegas, and The Cove Atlantis in the Bahamas. A graduate of the French Culinary Institute, Flay also shares his enthusiasm for food through his cookbooks, most recently The Mesa Grill Cookbook, and a variety of national programs on the Food Network including the Emmy-winning “Boy Meets Grill.” Flay regularly informs audiences about seasonal, fresh dishes and ingredients as a food correspondent for “The Early Show” on CBS.